What makes it fair?

Since ancient times, the alpaca has been the cultural symbol of Peru — its fleece was cherished by members of the Incan civilization and referred to as "The Fiber of the Gods." Today, alpaca is also the key to helping more than 150,000 of the poorest families in the Andes Mountain region of Peru who rely on the alpaca for their prime source of income. Many of these herders have recently banded together to sell to factories in bulk. By dealing directly with factories, they are able to cut out middlemen and receive a higher percentage of profits. In turn, our alpaca factory also contributes part of its profits back into the community to benefit education and health care programs.