Change the World – One Pair of Jeans at a Time.™

Need a reason to get rid of that old pair of jeans that you're keeping around " just in case?" Instead of filling up a landfill, turn them into something far more useful: sustainable and eco-friendly housing insulation! Our goal is to collect 500 pairs of jeans by October 31st of this year – enough insulation for one home (help us spread the word!)

How do you participate? Pretty simple:
Gather any jeans you wish to donate (they don't have to be ours) and mail them to us by October 31st, 2009.

Ship them to:
Fair Indigo Denim Drive
c/o Green Jeans Insulation Inc.
5821 Femrite Dr.
Madison, WI 53718

TIP: USPS flat-rate boxes are usually the cheapest option and you can split the cost of shipping by getting your friends involved.

Live in Madison, Wisconsin? You can also drop your jeans off at our Hilldale store.
570 N. Midvale Blvd., Madison, WI 53705
(608) 661-7662
Get Directions

Fair Indigo is proud to partner with Cotton Incorporated for their annual COTTON. FROM BLUE TO GREEN.® denim drive. Once collected, the donated jeans are converted into UltraTouch™ Natural Cotton Fiber Insulation – an eco-friendly home insulation product manufactured by Bonded Logic, Inc. The insulation is then donated to communities in need to assist in their building efforts.

Since its inception in 2006 the COTTON. FROM BLUE TO GREEN.® denim drive has generated over 185,000 square feet of eco-friendly UltraTouch™ insulation and it has been installed in over 180 new homes in the Gulf Coast region through Habitat for Humanity affiliates!

Fair Indigo would also like to thank Green Jeans Insulation, a Madison-area company that is the exclusive distributor of this eco-friendly insulation in Wisconsin, for their participation and support.

™Change the World On Pair of Jeans at a Time and COTTON. FROM BLUE TO GREEN. are trademarks of Cotton Incorporated.