Change your clothes. Change the world.

BEST ORGANIC COTTON ON EARTH
Our organic Pima cotton is simply the best you'll find anywhere on the planet. Otherworldly soft, exceptionally strong and enduring, and harvested by hand on two family farms in Peru. It's the building block for clothing that lasts almost forever.

IMPECCABLE QUALITY
We take extra steps to make sure your garment endures through years of enthusiastic use. Like pre-washing the fabric before cutting it - a very unusual and not inexpensive process that ensures your clothing will have minimal shrinking and not stretch or twist out of shape. We also use the most gentle certified-safe dyes available.

ETHICALLY MADE
Every time you wear Fair Indigo, you'll feel great not only because of the incredible softness of your clothes, but because you're helping create economically sustainable lives for people like Silvia who work hard to put the clothes on your back. And who are justly rewarded for their labor.