From useless to useful.

While medieval alchemists sought to turn lead into gold, our partner Alchemy Goods strives to turn useless stuff like blown-out inner tubes, old seatbelts and advertising banners into useful stuff like bags and wallets. This is upcycling - turning something of a lesser value into something of greater value.All REI Stores and many Trek Bicycle Shops are participating in the inner tube recycling program that supplies Alchemy Goods with its supplies. See their story below.