Our Mission
Your Purchase Matters
After years in the apparel industry, a small group of us left our jobs determined to make a difference and to change the industry we grew up in. To build clothing that's timeless, of impeccable quality, and sustainably made. Sustainable not only for the planet, but for the human beings involved in your clothing's journey from the cotton farms to your closet. Instead of racing to the bottom, we're aspiring to the top. With premium-quality organic clothing that looks good, feels good, and does good. Yes, it's time to say good bye to cheap, disposable, fast fashion. For good.
Together we have
Reduced fertilizer use by 106,549 pounds
Supported Living Wage Jobs for Over 484 People
Kept 5,513 pounds of pesticides off the land
Helped Irma + Gabriel buy a new house
Kept 28,056 pieces of clothing out of landfills
Reduced the use of harsh dyes by 50,942 pounds
Created a market for 393 acres of organic cotton
Raised $117,000 for impoverished schools
It starts with the best organic cotton on earth
Why will your organic cotton clothing feel otherworldly soft right out of the bag and endure beautifully for years? Because we use the top 0.05% (not a typo) of cotton available. Softest and strongest aren't often used to describe a single fiber. Except when it's organic Peruvian Pima cotton. Ours is grown on two family farms and harvested with care by hand. Simply the best cotton you'll find anywhere on the planet.
Buy better, buy less, live fully
At Fair Indigo, we're inspired by the idea striving for less. A mindful, deliberate, and sane wardrobe that leans heavily on timeless pieces you'll go back to again and again, clutter-free. And that's precisely why we build in quality - from the cotton and dyes we select to the often rare extra processes we implement to create premium-quality apparel. Our designs are forever in fashion - pieces you'll love for years, with quality that ensures you can.
Kindness is a sustainable value
Often when apparel brands talk about sustainability, they are talking about making clothing that respects the environment and its limited resources - something to be applauded for sure. But at Fair Indigo, it also means sustainable lives for the world's garment workers. Our artisans and operators in Peru are paid a fair and living wage and treated like family, giving them the means to a healthy, happy life.
A foundation for the future
The Fair Indigo Foundation is a non-profit organization whose mission is to improve educational opportunities for children in the Peruvian communities where our cotton is grown, our alpacas are herded, and our products are made. The Foundation is funded by donations and by the support of Fair Indigo, which covers 100% of administrative and fundraising costs. That means every penny donated goes directly to supporting schools, teachers, and kids.