Fair Indigo Blog

We’ve all been there. You find the cutest shirt. It’s 100% cotton, and so comfy. It’s in your size. The color is perfection. The way it looks and fits makes you feel amazing. And then you do laundry, and what emerges from the dryer is a shrunken, puckered shadow of the shirt you put in. Ugh.

The past two years have been our most challenging, but we've definitely turned a corner and laid a foundation for a better, more abundant future.

Finally. A sustainability blog post for those who like math! The numbers behind building a sustainable t-shirt.

A customer recently asked, ‘What’s the deal with your supply chain? Is COVID still that bad in Peru?”

You can add organic Pima cotton to the list of things that are in short supply right now. But we've got a plan. Let's plant more cotton ourselves.

For every campaign about donating or giving back clothes, there should be five more illustrating how much work goes into actually giving these clothes a new life and how much of it actually just gets dumped.

You're really busy. You know you should do more to research how to make better shopping decisions, how to use your purchasing power to change the world. But you just don't have time. It's ok. You can start with a focus on getting the fundamentals right.

Real change is hard. In today's hashtag culture, we want solutions in 280 characters. There isn't a single Big Bang plan that's going to create an overnight revolution in the apparel industry. But baby steps aren't enough either.

We're optimistic the worst is behind us, but big challenges related to the pandemic are still affecting us on the ground in Peru.

The coronavirus pandemic has been difficult for many of us, but has absolutely devastated garment workers around the world. Often times it's because of decisions made thousands of miles away, not out of necessity, but out of choice.

Remember back in March and April when almost all the stores closed and you barely shopped for anything outside of food and household essentials? Clothing, unsurprisingly, was one of the...

Color inspires lots of suggestions. More colors, brighter colors, darker colors, softer colors, more vibrant colors, a navy that's more blue, a navy that's less blue. It's totally understandable! Color is very personal. So why not just have MORE colors?

 For many of us, the question of, “What do I wear today?” has morphed into, “Should I get dressed today?”

Jody was the first person to encourage me to start Fair Indigo, which isn’t a surprise to anyone who knew her. She encouraged everyone to go for their dream, however improbable it seemed to most. Other good friends, rightfully, advised caution – a big risk, securing investors, long hours. But Jody – “you have to do this!” Jody believed.

As Fashion Revolution Week approaches, we're considering our favorite articles of clothing. Fair Indigo's designer tells the story of one such piece that got a second chance at life and a new place in her wardrobe. A fashion love story for 2020.

We all have our favorite small businesses, from the coffee shop around the corner or your favorite small online retailer. Small businesses give us individualized service, help our communities thrive, and provide much needed diversity in our local economy. Now, more than ever, small businesses need our help.

Last year we made the authentically-minded move to use real people to model our clothing. Our newest model is a Madison-based body-positive model and wardrobe stylist who uses her blog to explore size-inclusive fashion and talk about her own self-love journey. Meet model Katrina Simyab.

Have you ever considered what it takes to make a single t-shirt? A handful of seeds, 15 months, and 97 pairs of hands is just the beginning.