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Fair Indigo Blog

Ah September. Spring is in the air!

Posted on September 02 2019

Ah September. Spring is in the air!
September here may be synonymous with a break in the summer heat, the start of football season, and, of course, Back To School. But in Peru, it's spring and the home stretch for the school year which extends from March through December.

Fashion for Good

Posted on August 26 2019

REVIVE Fashion Show Fundraiser Oct 6th in Madison, WI
The REVIVE Fashion Show fundraiser benefitting Dressember - a non-profit organization started to raise awareness and funds to end modern day slavery and human trafficking - is coming together, and in a few short weeks we'll be gathering in Madison, Wisconsin for a night of upcycled fashion, an ethically made and handmade pop up market, music and entertainment, all while raising funds for a good cause!

Being in Two Places at Once

Posted on June 09 2019

Being in Two Places at Once
Successfully growing organic Pima cotton is truly a labor of love. It often feels like the weather and climate decks are stacked against a successful harvest. In 2017, a perfect storm nearly forced us to abandon organic Pima cotton for a season. But now...we're more ready than ever to weather whatever nature throws our way.

A Second Mom To So Many

Posted on April 28 2019

A Second Mom To So Many
In recognition of Mother's Day, meet Elsa - the rock of our operations in Peru. A mom of two. Grandmother of two as well. And like a second mom to countless women and men whose lives have been touched by her talent, grit, and generosity.

A (Fashion) Love Story

Posted on April 11 2019

A (Fashion) Love Story
A true love story isn't all romance and butterflies and magic. True love is time and effort. True love is caring. True love endures. Let me tell you a fashion love story.

It's More Than A Dress

Posted on April 04 2019

Dressember pins
When is a dress more than just a piece of clothing? When it becomes the symbol of a movement. When it inspires conversations. When it motivates and encourages and brings hope. When it empowers. Dressember's slogan is "You can do anything in a dress" and I couldn't agree more. Never heard of Dressember? Let me give you a little background.

In with the new!

Posted on March 30 2019

fair indigo website
We've recently made LOTS of enhancements to our website. Our goal is always to make your experience as easy and informative as possible. Check out the new features here!

Sparking Joy By Design

Posted on March 04 2019

Spools of thread
Sparking Joy is all the rage. People across the country are decluttering and simplifying their lives thanks to the Netflix series Tidying Up with Marie Kondo. Having moved a dozen times in my adult life, I fully support the idea of owning less. That's where good design comes in.


Posted on February 16 2019

The world grows a LOT of cotton. 57 billion pounds a year. The best cotton - Pima - is 2% of the total. Organic Pima cotton? Yes, 0.0005%. We're talking 5 bushels out of every million! And that's where we play. Most of Fair Indigo's fabrics are made with Organic Pima cotton.

Hang Tags No More

Posted on February 12 2019

Fair Indigo hang tags
Last fall we made the decision to eliminate all hang tags on our men's and women's garments. It was an easy decision to make - reduce paper and plastic waste? Save labor time at our production facility attaching said hang tags? Done and done.

Last call for Organic All-Cotton Fleece!

Posted on January 31 2019

Organic Cotton Fleece by Fair Indigo
We've made the decision to discontinue our Organic All-Cotton Fleece for now - a sad decision indeed. Our fleece is rare - besides being made from super-soft-and-strong organic Pima cotton, it's made from ONLY super-soft-and-strong organic Pima cotton. Almost all fleece on the market today is made from part or all synthetic fibers. The final product has been beautiful, soft, and warm jackets and dresses. 

The Year Ahead, a letter from our founder

Posted on January 03 2019

2019 sparklers
CHANGE. There may be no more hopeful word in the English language. The last days of the year are often spent reflecting on what change we’d like to create in our own lives.

Ornaments as memories

Posted on December 14 2018

Ornament boxes
I have vivid and fond memories of decorating the Christmas tree as a little girl. Ours was never one of those perfectly choreographed trees, with precisely spaced and color-coordinated ornaments perched among garland and ribbon. No, ours was one of those mish-mash trees, decorated with a motley, genre-crossing selection of ornaments.

Beyond Amazon

Posted on December 10 2018

Warehouse staff
Here at Fair Indigo we are counting down the days. In t-minus 60 (ish), we’ll start shipping orders from a new warehouse. Today orders are shipped from dozens of Amazon fulfillment centers around the country.

Baby alpaca. No babies involved.

Posted on December 05 2018

Alpaca scarves

More than once, I heard a passersby say something to the effect, “wow, that’s so soft, but I just don’t like the idea of baby alpacas being sheared.”After politely correcting this misconception, it was clear we needed to do some educating on what baby alpaca actually is and is not.

Let's Talk Earth-Friendly Dyes

Posted on November 05 2018

Eco-friendly Dyes
In the world of fabric dyes there are 2 types – natural and synthetic. Natural dyes use items found in nature, such as minerals, roots, berries, bark, leaves, and wood to alter the color of fabric and yarns. At first blush, it would seem using natural dyes would be a natural extension of using organic cotton, which we use in the vast majority of our products. So why don’t we use natural dyes in our clothing?

This Bag Is Fully Degradable. Like a Leaf.

Posted on October 08 2018

This Bag Is Fully Degradable. Like a Leaf.
Let’s talk plastic bags. They are a necessary evil in the world of clothing manufacturing – protecting your garment between our production facility in Peru to your doorstep. We’ve spent years searching for a solution that is a little gentler on the environment, and here it is!

Social Fabric 2018.07.16

Posted on July 16 2018

Social Fabric 2018.07.16
French fries, German potato salad, Irish potato soup, Bengal potatoes. An international starch powerhouse, the humble potato is actually native to Peru, was domesticated there over 10,000 years ago, and was only introduced to Europe after the “discovery” of the Americas in the fifteenth century.