Fair Indigo Blog

The start of a new school year at Serapis School in Cajamarca, Peru brought a welcome surprise to students returning from break – a computer lab equipped with six computers, two printers and a projector!

Happily a growing number of people are turning away from “fast fashion” to the philosophy of “quality over quantity”and the sort of clothing we offer here.

Fair trade products are equitably created goods including a range of products from food to clothing. The focus tends to be on exports from developing countries to developed countries. In these countries, craftsmen, artisans, and producers work in safe and clean conditions, and for fair wages.

The area around Cajamarca, Peru is heart-stoppingly beautiful: majestic rocky mountains dotted with fertile patches of potato and corn fields and tidy dairy farms. We feel a special bond with ‘Peru’s Dairyland’ being from Wisconsin ourselves.

The Fair Indigo Foundation supports children’s education in communities where our products are made. The Foundation is funded by 5% of Fair Indigo profits and by $5 optional donations in our website shopping cart.

If you’re reading this blog you probably already have a basic understanding of what we are tying to do: change the apparel industry by insisting on fair wages, humane working conditions, and ecological responsibility as the core of our business, not a corporate footnote.